Search Engine Optimization
When making a query through a search engine, approximately 80% of clicks made are received by websites that appear in the first five results. With the way that people now access information, it is vital for a company to appear at the top of search results, in order to achieve superior levels of traffic. RM Marketing Solutions will ensure that you do not go unnoticed on major internet search engines such as Google. Whether you want to increase your web traffic, attract more leads or want to improve your positioning in search engines, our search engine optimization service will help you to achieve your essential online business objectives. Our dedication is to increase the visibility of your company by using your website, in an organic but effective way.
SEO Audit and Strategy
To start working on the optimization of your website, the first thing we will do is an audit of your current page. Our experienced professionals will analyze your site and give you a detailed report with the all of the relevant results. Following this, we will build a marketing strategy that is tailored to your business objectives. Once we understand what you want to achieve with the optimization of your site, we will preferentially select keywords that best define your services. We will adapt and manipulate our use of language so to match with the solutions that your potential customers are seeking through search engines.
Through a solid strategy and action plan, we will define the priority tactics that will have the greatest impact on improving the SEO of your; site and in the shortest possible time. Some tactics are technical aspects such as optimization of structure and metadata, whilst others are more related to proper content management. In both cases, search engine optimization considers the way search engines function and what the user is looking for. Additionally, some of the techniques we use are to increase the number of backlinks that your website receives, from other pages.
Deep Keyword Research
One of the most important factors when positioning your website is the deep investigation of keywords, known to be related to your business. This is our starting point in any search engine optimization project. We will not only outline which words are currently work to position your site, but we will also study the keywords that currently position your competition and those which are most frequently used by potential customers. With this keyword study, we will be able to create the ideal content for your buyer persona, thought out at each stage of the customer purchase route. This optimization can also include content editing to give relevance to each of these keywords.
Preserving the top positions in a search engine requires constant monitoring, that will allow the anticipation of the potential changes and updates that web search engines make regularly. This is why our team of specialists is in constant training, regularly learning about the latest trends in digital advertising and marketing. In a fast-moving environment, it is imperative to make use of a team that understands how to keep up with trends.