We specialize in the creation of audiences with high possibilities to purchase your products or services. These audiences or potential customers are known as leads. Thanks to our effective lead generation tactics, our clients entrust us with the task of finding the right audience that they need to achieve their goals. Ask yourself what would happen if the number of contacts in your database were periodically supplied with potential future customers, who are being impacted through the advertising of your business. Effectively you will allow your company to increase the possibilities of reaching your commercial objectives, through cost-efficient channels.
Necessity of Leads
While some customers come to you organically, there are hundreds of potential customers who are unable to know about your products or services. Lead generation will allow you to approach these potential buyers at affordable costs and in a more accurate way. Firstly, we will create audiences with characteristics similar to your ideal buyer, so we can tailor the perfect strategy and channel for your lead generation. We will manage these leads and share those most qualified as potential clients. This way your sales team will be able to carry out commercial management and convert selected audiences into buyers.
Finding potential clients may not be a difficult task but attracting the ideal client is a management that must be executed by a team of qualified professionals, with extensive knowledge of creating audiences. We must identify the characteristics that your business requires and secure clients with the greatest possibility of buying your product in the shortest possible time. We start with the creation of the buyer persona, a joint research process where we will determine who your client really is, through demographic research, an understanding of interests and patterns of consumption.
Process of Lead Generation
There are different strategies for lead generation, however the process is generally similar. A visitor finds your business through one of your communication channels and needs to be attracted through an invitation to your site. A call to action will take the user to your landing page, designed to capture your customer’s information in exchange for an offer or directly to a data capture page. The offer can range from a product promotion to a downloadable, with valuable information that will be useful to the user. This is something that must be of sufficient value to your customer and so we will ensure that you can provide your personal information in exchange for accessing such an offer. When a customer from a qualified audience submits their personal data, they become a lead.
Inbound Marketing is a non-intrusive advertising method that, in combination with marketing methodologies, seeks to make your business visible in front of potential customers. In inbound marketing, data and content are both of equal importance. Behind a good lead generation strategy, there is valuable content to attract users and invite them to do actions in your communication channels. Together, we will work to design an action plan and the correct content at each stage of the customer's purchase, so that potential customers become genuine clients.