A majority of modern companies are currently dissatisfied with their current rates of conversion. Rates of conversion are the measurement of turning potential customers into genuine clients. Many marketing providers face the challenge of achieving more conversions through their digital marketing strategies. Lead generation is no longer enough on its own. The challenge of the modern climate is to convert those potential customers into real sales. Our comprehensive strategies in conversion optimization are proven to achieve this and can be your best option for superior rates of conversion.
Understanding Conversion Optimization
Conversion optimization is the process of website optimization, aiming to get a user to perform specific actions relating to the sale of a product or service. Starting from your objectives or key performance indicator, the conversion optimization will help you turn passive users into active ones, getting them to perform actions that will help you meet your commercial or marketing objectives. Conversion optimization uses user insight and data analysis to improve the performance indicators of your website.
Value of Conversion Optimization
Unlike many other methods, that cannot guarantee that the final price will exceed the benefits, conversion optimization focuses on making the most of the existing users, that you already have. This method converts your current potential customers them into real clients. This is a smart option for businesses with a budget, being much cheaper and easier to run than some others. This means that when facing a sales target, the solution might not simply be to sell the greatest volume possible but to simply increase conversion rates between measurable amounts, over a given period of time.
Key Performance Indicators
One of the biggest advantages of digital marketing is the measurement capacity that our actions allow. It is important that you take into account which are the key performance indicators (KPIs), with which you could measure the impact of your conversion optimization campaigns. Some of the most common KPIs are: the reduction of bounce rates, user time spent in the web page, conversion of readers, rates of abandonment, yield of the pages of products, amongst many others. Using these simple tools will allow us to identify success in specific area.
At RM Marketing Solution, we begin with an audit of your current situation, allowing us to analyze in depth data that aims to offer you insights to determine the factors that are causing users not to behave the way you expect. Imagine that your website is like an empty swimming pool that you are filling little by little with water (digital traffic) through SEO, digital guidelines, social media marketing, etc. You will realize that the traffic you are receiving begins to leave your site, in the case of the pool, is losing water. Understanding the source of the leak in the pool should be the number one priority before filling it up with more water again. This is what we do through conversion optimization campaigns. With advanced techniques such as heat maps and recording users on your site, we will determine the opportunities for improvement that are making your current result not convert as you expect. We will then proceed to optimize those gaps, allowing you to increase your conversion rate.